Technology
7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.
Will X's GARM lawsuit stop organisations calling out bad practice online?
Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.
Greenpeace ad imagines world leaders running a race to cut plastic pollution
Campaign by We Are Social launches ahead of UN negotiations in November.
Google removes AI Olympics ad after backlash: 'People are resistant'
A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have
Outbrain snaps up competitor Teads for $1bn
Agreement follows speculation about deal.
Dentsu reports rise in CMOs who believe AI can compete with human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people'.
IPG reports organic revenue growth of 1.7% for Q2 but net profit down 19%
Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.
Google ‘couldn’t contain collateral damage’: industry reaction to cookies U-turn
Campaign asked for industry reaction to Google's unexpected announcement that it has rescinded plans to deprecate cookies.
Meta: AI will increase the 'need for agencies'
AI will open up new work and new business opportunities, according to Meta.
McCann London scoops second Grand Prix in Direct Lions
The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.
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