FMCG
7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.
Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
Paralympics 2024 round-up: see ads from Bupa, Nike, Toyota, Apple and more
Campaign takes a look at the ads around the Paralympic Games Paris 2024.
Unilever consolidates creative accounts for beauty brands
Accounts were formerly handled by Interpublic Group, Omnicom and Brandtech Group's Oliver, alongside WPP.
Dentsu reports rise in CMOs who believe AI can compete with human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people'.
Ogilvy's global creative lead on Unilever Dan Fisher takes up new role
Daniel Fisher has led the creative on Ogilvy's global Unilever account since 2019.
Snickers creates AI-generated José Mourinho for personalised messages
The activation was created with T&Pm, production company Helo and Meta.
Glass Lions Grand Prix awarded to body lotion for transitioning women
The UK was not in the list of seven winners, nor was the US.
'Connecting emotion with innovative design': Bugaboo on how it created its global campaign
Bugaboo disrupted the buggy market when it arrived at the end of the last millennium. Now it is looking to
Kenvue appoints global creative agencies
Johnson & Johnson to sell off its remaining 9.5% stake in Kenvue.
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