Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

You've read your 1 free article this month.
Take advantage of everything Campaign US has to offer.
CREATE YOUR FREE ACCOUNT FOR AN ADDITIONAL ARTICLE
REGISTRATION INCLUDES:
Campaign US newsletters with must-read stories sent right to you. You'll also unlock limited access to valuable resources like articles, webinars, podcasts and videos on Campaignlive.com. Level up your marketing game - sign up today!