Campaign Chemistry
Campaign Chemistry: Twitch CMO Rachel Delphin
Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at TwitchCon.
Campaign Chemistry: Ulta Beauty CMO Michelle Crossan-Matos
Crossan-Matos talks about the Joy Project and why having a purpose is essential for all brands.
Campaign Chemistry: Lay’s and Quaker global VP of brand Ciara Dilley
Dilley chats about how she keeps two iconic snack brands fresh in an era of healthy snacking.
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Campaign Chemistry: Frontdoor SVP and chief revenue officer Kathy Collins
Collins chats about the future of the company and takes us behind the American Home Shield rebrand.
Campaign Chemistry: Ariel Kaye, founder of Parachute
Kaye chats about moving from marketing to starting a direct-to-consumer home brand and how the space has evolved in the
Campaign Chemistry: Georgia-Pacific SVP of CPG marketing and CX Laura Knebusch
Knebusch chats about transforming the marketing organization of the nearly 100-year-old paper products company.
Campaign Chemistry: ETS chief marketing and innovation officer Michelle Froah
Froah talks about moving from the consumer brand world to the nonprofit space and rebranding the organization for its next
Campaign Chemistry: Adolescent Content cofounder and CCO Ramaa Mosley
Mosley talks about Gen Z’s reaction to Joe Biden ending his candidacy and how Democrats and Republicans can reach young
Campaign Chemistry: Night Market chief business officer George Musi
Musi chats about evolutions in the commerce space amid Amazon Prime Day sales.
Campaign Chemistry: VML global chief creative officer Debbi Vandeven
Vandeven debriefs on being Titanium jury president at Cannes Lions and shares her vision for creativity at VML.
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