Campaign Savvy
What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her
GARM shutdown is an opportunity to rethink brand safety
The industry should use this inflection point to solve issues that exist in the brand safety ecosystem.
Tech company creative fails underline value of agency perspectives
Recent work created in-house by tech firms has received backlash for not getting the tone right. Perhaps the external input
Google’s cookie reversal underscores its monopoly power
The tech giant has once again changed the course of an entire industry with a unilateral decision; regulators should take
Advertisers: It’s time to step up to protect kids
From dangerous adult skincare products to nicotine pouches, social media companies are irresponsibly pushing children towards dangerous products. It’s time
Cannes remains the center of gravity in a changing ad industry
The darker side of AI, elections, unrest and other existential topics won’t pierce the industry’s rosé-tinted glasses.
A quiet Pride Month is bad for business and bad for society
The culture wars and fear of public backlash has moved Pride from an easy win for brands to another political
AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business.
Media industry has changed, but upfronts remain
The annual buying confab remains a stalwart tradition on the advertising calendar despite profound evolution of the media ecosystem.
Carpe diem: Digital transformation is poised for a comeback
Generative AI will reignite the need for transformation services and digital agencies must be ready to step up.
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