Campaign US The Tech Fix
September 12, 2024

The Tech Fix is taking a break from its usual in-depth format. Enjoy these stories from Campaign US.

 

What we're covering:

Amazon splits global media between two networks after competitive review
The Information Amazon splits global media between two networks after competitive review

Beau Jackson and Shauna Lewis

Account is estimated to be worth $5bn.

 
As Meta doubles down on AI tools, advertisers give up some control
The Information As Meta doubles down on AI tools, advertisers give up some control

Michelle Castillo

Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.

 
The Trade Desk ‘preparing to launch its own smart TV OS’
The Information The Trade Desk ‘preparing to launch its own smart TV OS’

Joseph Arthur

If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.

 
Why brands shouldn't dismiss advertising alongside news content
The Information Why brands shouldn't dismiss advertising alongside news content

Shawn Lim

Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

 
Richard Hartell named CEO of EssenceMediacom US
The Information Richard Hartell named CEO of EssenceMediacom US

Alison Weissbrot

Hartell fills a position left vacant by Jill Kelly since February.

 

 
Partner Content
Positioning power: The strategic strength of saying no
 
How AI can reshape marketing — with inclusion at its core
Promoted
How AI can reshape marketing — with inclusion at its core

Jordan Cuddy, global EVP, experience at Monks

The underlying ethical imperative remains constant: It is crucial to ensure that AI aligns with the diverse tapestry of our society.

 
Campaign US Tech Talks: How AI is Transforming Data Analytics for Agencies
Promoted
Campaign US Tech Talks: How AI is Transforming Data Analytics for Agencies

Melissa Fleming

Harnessing AI’s power to improve performance and outcomes.

 

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