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September 12, 2024

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This week on Campaign

The Information How 10 brands are kicking off football season

Bailey Calfee

This year’s pre-season ads are fueled by humor and fandom.

The Information U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown

Michelle Castillo

Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.

The Information Canva’s new brand platform encourages employees to get creative at work

Bailey Calfee

The campaign, Love Your Work, marks Canva’s move from product education into brand building.

The Information Richard Hartell named CEO of EssenceMediacom US

Alison Weissbrot

Hartell fills a position left vacant by Jill Kelly since February.

Introducing Campaign Red: A new advertising intelligence platform

Campaign US Staff

The global insights and data journalism offering is available to group subscribers to Knowledge tier.

Weekend reads

The Information Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

The Information Why brands shouldn't dismiss advertising alongside news content

The Information As Meta doubles down on AI tools, advertisers give up some control

Podcast

The Information Campaign Chemistry: Twitch CMO Rachel Delphin

Alison Weissbrot

Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at TwitchCon.

Thought leaders

The Information Equality for all: The 4A's commitment to save DE&I

Cathy Chan Butler

Equity efforts need a strong commitment from leadership and sustained, outcome-driven investments to succeed.

The Information Brands deserve more time from senior agency talent

Eric Segal and Brett Banker

Here’s how to give it.

The Information 'Definitely maybe' Ticketmaster needs an experience strategy

Jon Pollard

Navigating the chaotic world of online ticket sales reveals the glaring need for a better experience strategy.

Partner content

Promoted

Positioning power: The strategic strength of saying no

Campaign US Staff

Promoted

Meet our 2024 Inspiring Women honoree: Alison Mayes, Apollo Partners

Campaign US staff

Mayes is managing director at Apollo Partners.

Promoted

Fan engagement in the AI era: how it's changing

Ida Axling

Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…

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