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September 12, 2024

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Latest from Campaign
As companies pull back on DE&I, their brands will suffer
The Information As companies pull back on DE&I, their brands will suffer

Bailey Calfee

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.

 
Starbucks still needs a CMO
The Information Starbucks still needs a CMO

MaryLee Sachs

Here’s why the role is essential at every organization.

 
7UP global brand platform showcases its versatility for alcohol-free cocktails
The Information 7UP global brand platform showcases its versatility for alcohol-free cocktails

Marianne Calnan

The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.

 
Yogurt brand Stonyfield wants to take the toxicity out of elections
The Information Yogurt brand Stonyfield wants to take the toxicity out of elections

Diana Bradley

Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.

 
‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch
The Information ‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch

Robin Langford

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

 
How marketers turned Trump’s ear bandage into an anti-gun violence symbol
The Information How marketers turned Trump’s ear bandage into an anti-gun violence symbol

John Newton

The Not So Lucky campaign aims to motivate action to prevent gun violence.

 
Beyond the Paralympics: The business case for disability representation
The Information Beyond the Paralympics: The business case for disability representation

Matthew Keegan

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. https://www.campaignasia.com/article/beyond-the-paralympics-the-business-case-for-disability-representation/498231

 
 
Podcasts
 
Campaign Chemistry: Twitch CMO Rachel Delphin
Campaign Chemistry: Twitch CMO Rachel Delphin

Alison Weissbrot

Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at TwitchCon.

 
 

Partner content

Positioning power: The strategic strength of saying no
 
Fan engagement in the AI era: how it's changing
Promoted
Fan engagement in the AI era: how it's changing

Ida Axling

Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…

 
Meet our 2024 Inspiring Women honoree: Alison Mayes, Apollo Partners
Promoted
Meet our 2024 Inspiring Women honoree: Alison Mayes, Apollo Partners

Campaign US staff

Mayes is managing director at Apollo Partners.

 

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