Why extraction at the gaming adspend goldmine remains a challenge
Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands ...
‘Majority’ of advertisers set to invest in programmatic as cookie dies
63% of advertisers are also now relying on second party data, according to IAB....
Has the ad industry become over-reliant on tech clients?
Campaign's question of the week asks industry leaders whether a widespread reduction in spend signal...
We Are Social launches AR-focused agency
The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands....
KitKat encourages people to ‘take a break’ from tech frustrations
Campaign was produced by Wunderman Thompson....
Unilever calls on influencers to remove stereotypes from branded content
The brand has created a guide to help influencers create more inclusive, 'stereotype-free' social me...
We Are Social appoints global head of gaming division
Rachel Rakowski joins the agency from Logitech G....
Meta ad highlights Instagram's teen supervision tools for parents
Spot was produced by Rakish....
The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit
Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit cul...
Carlos Andrés Rodriguez returns to MullenLowe as global creative director
He replaces Alex Okada....