ANALYSIS: The whisky generation game
The tipple regarded as 'dad's drink' is on a mission to change younger drinkers' perceptions without...
BRANDING: Bisto launches gravy with reduced salt
Bisto is capitalising on public anxiety about high salt content in diets with the launch of low-sodi...
BRANDING: Stella Artois switches to recycled packaging
Stella Artois, the UK's most popular premium lager, is taking an environmental stance by packaging i...
Walkers crisps awards top role to media chief
Walkers Snacks has appointed Carol Garbutt marketing director of its flagship crisps range, named la...
Smirnoff Ice gets 'streetwise' with £8.5m campaign
Diageo has axed the successful 'As clear as your conscience' Smirnoff Ice campaign after four years....
ScotCo reshuffles top UK marketers
Scottish Courage has promoted John Botia, the marketer credited for recent strong sales growth on Jo...
Budvar launches 7.6% 'Bud' brand in UK
Budweiser Budvar is to capitalise on the recent House of Lords ruling allowing it 'equal access' to ...
BRANDING: Sainsbury's to revamp own-label wine
Sainsbury's has commissioned Smith & Milton to overhaul the packaging of its own-label beer, win...
Filippo Berio to launch upmarket olive spread
Filippo Berio, the UK's market-leading olive oil brand, is aiming to revitalise the yellow fats sect...
Baxters backs brand overhaul with £5m
Baxters Food Group, owner of the UK's fastest-growing canned soup brand, is undergoing the biggest p...
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