‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign....
'We can’t see brands ever returning': agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023....
Apple pulls ad following criticism for ‘outdated and stereotypical’ portrayal of Thailand
‘The underdogs: OOO (out of office)’ received backlash from advertising experts and on social media....
Why extraction at the gaming adspend goldmine remains a challenge
Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands ...
Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’
Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI ...
Ex-Twitter chief Dara Nasr to lead advertising at WeTransfer
Nasr joins WeTransfer after spending more than a decade at Twitter....
How have you dealt with imposter syndrome?
Imposter syndrome used to refer to women, but can today refer to anyone in a position of accomplishm...
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 20...
Has the ad industry become over-reliant on tech clients?
Campaign's question of the week asks industry leaders whether a widespread reduction in spend signal...
We Are Social launches AR-focused agency
The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands....
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