I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male
A diverse global team breathed new life into a tired brand by challenging the notions of masculinity...
Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies
In his first interview, the chief marketing and customer officer gets tough on digital visibility an...
Justin Long defects from Apple to Huawei for U.S. invasion
After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman ...
Dove mocks Trump's #AlternativeFacts with a print ad full of lies
"New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK ...
Watch: Skittles gets romantic for Super Bowl LI spot
The 30-second ad from adam&eveDDB will appear in the first quarter....
JWT's Tamara Ingram on leadership in a time of crisis
How to focus a team on the future without denying its past....
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