VisitBritain seeks brand partners to aid targeting
VisitBritain is creating a series of marketing alliances with major brands to improve the promotion ...
Destination marketing: Changing places
The sheer choice of holiday destination available to British tourists means that countries are havin...
Eurostar returns to TV to celebrate 10th birthday
Eurostar will screen its first TV advertising campaign in more than two years this week to mark the ...
EasyJet relaunches with top-level rejig
EasyJet is to recruit senior marketers in each of its major European markets to coincide with a full...
Thomas Cook sets up web wedding service
As British consumers flock abroad for weddings and honeymoons, Thomas Cook has launched a direct-sel...
Club Med refocuses as upmarket brand
Club Med, the French all-inclusive holiday operator, is trying to move its brand upmarket in the UK ...
TUI UK axes senior marketers in major reshuffle
TUI UK, the UK's biggest holiday company and owner of Thomson and Lunn Poly, has made marketing dire...
Center Parcs moves spa brand onto high street
Center Parcs, the holiday village group, is to open branded spas on the high street to capitalise on...
Ryanair to slash spend and fares
Ryanair will respond to its first drop in profits since 1997 by cutting its marketing budget and far...
Hilton plots resurrection of 'reassuring' strapline
Hilton hotels is to revive its 'Take me to the Hilton' strapline more than a decade after it was las...