TV ads are no longer the silver bullet and brands that don't shift will die a slow death
Marketers need to spend less time and money on 30-second digital spots and more on appearing in unco...
The Webby Awards announces advertising, media and PR nominees
BBDO New York, McCann and R/GA are among those recognized at the 23rd annual event....
Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover
The 26-year-old entrepreneur will tackle 'trust and social' at a day of content on March 9....
Nostalgia, robotics and female-first ads to trump Super Bowl
Unruly shares its annual predictions for big game commercial themes this year....
Brand Film Festival New York 2018: Best of the Best
The judges have spoken. These brand films represent the next generation of marketing storytellers, b...
An industry first: Online media expected to overtake linear TV
GroupM's "State of Digital" study found consumers will spend more time with media in 2018....
Three ways to build customer loyalty in a disruptive digital age
Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right ...
Using data to find the unexpected audience
Data at its most granular gives brands deep insights into their customers...
US ad tech 'bros' are mocked mercilessly in this British parody film
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."...
Early Cannes prediction: The bronzed beauty and the silicone beast
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash ...
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