Articles: 50 Results Search help Filter results »
Order By: Relevance | Date

TV ads are no longer the silver bullet and brands that don't shift will die a slow death

Marketers need to spend less time and money on 30-second digital spots and more on appearing in unco...

The Webby Awards announces advertising, media and PR nominees

BBDO New York, McCann and R/GA are among those recognized at the 23rd annual event....

Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover

The 26-year-old entrepreneur will tackle 'trust and social' at a day of content on March 9....

Olay's first Super Bowl spot is a throwback to slasher movies

Nostalgia, robotics and female-first ads to trump Super Bowl

Unruly shares its annual predictions for big game commercial themes this year....

Brand Film Festival New York 2018: Best of the Best

The judges have spoken. These brand films represent the next generation of marketing storytellers, b...

GroupM

An industry first: Online media expected to overtake linear TV

GroupM's "State of Digital" study found consumers will spend more time with media in 2018....

Three ways to build customer loyalty in a disruptive digital age

Customer loyalty is changing but achieving it is not impossible, if brands approach it in the right ...

Unlocking the Unexpected panelists, from left: moderator Maisie McCabe, deputy editor, Campaign; Slavi Samardzija, global CEO, Annalect; Swan Sit, VP of global digital, Revlon; and Konrad Feldman, CEO and cofounder, Quantcast

Using data to find the unexpected audience

Data at its most granular gives brands deep insights into their customers...

US ad tech 'bros' are mocked mercilessly in this British parody film

Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."...

Early Cannes prediction: The bronzed beauty and the silicone beast

A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash ...