ANM offers new format for brand advertising evolution
LONDON – Associated New Media has introduced half-page vertical ads on personal finance website This...
Ebiquita helps debt tracing with TDX Group data deal
LONDON – Ebiquita is offering data tools for debt collection companies in a partnership with debt br...
Database segmentation to aid Home Service cross-sell
LONDON – Home emergency assistance company Home Service is to improve its marketing targeting after ...
Amex and De Niro criticised for exploiting 9/11 tragedy
LONDON – Robert de Niro's new ad for American Express has whipped up a storm of negative publicity, ...
Abbey promotes loan offering with animated DRTV ad
LONDON - Abbey has unveiled its first DRTV work since its brand relaunch with a Tequila\London ad fo...
Struggling FT resurfaces in the black at the end of 2004
LONDON – The Financial Times has ended its two-and-a-half year streak of quarterly losses by breakin...
Strong results amplify calls for GUS to demerge Experian
LONDON - Experian's continued strong financial performance has aroused fresh speculation that it wil...
MasterCard takes to the air and online for Brits campaign
LONDON – MasterCard has planned major activity highlighting its sponsorship of the 25th Brit Awards,...
Experian launches CreditExpert affiliate promotion
LONDON - Experian is seeking affiliate marketing partners among UK website owners to promote CreditE...
Dow Jones appoints European sales managing director
LONDON - Dow Jones, which publishes The Wall Street Journal, has promoted Karen Mullis to the new po...
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