Patrick Allen departs top marketing role at the Co-operative
Patrick Allen, director of marketing at the Co-operative Group, has left to seek opportunities elsew...
Apple profits up 77% following new launches
Apple has reported record revenue of $15.7bn for its fiscal 2010 third quarter, ending 26 June, with...
Pepsi's BP oil spill activity praised by CSR experts
Pepsiās corporate social responsibility (CSR) activity surrounding the BP oil leak in the Gulf of Me...
Ikea revamps strategy in loyalty focus
Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its belo...
Coke rethinks digital approach after Facebook controversy
Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign for Dr Pepper wen...
Kronenbourg defends premium position with autumn ad drive
Kronenbourg 1664 is readying a multimillion-pound marketing assault to assert its premium positionin...
Survey reveals Ford as the UK's favourite car brand
Ford has been voted the UK's favourite car marque, with Skoda the preferred choice of retired consum...
Vedett to tour UK in branded cement mixer
Vedett, the premium Belgian lager, is embarking on a nationwide party tour in a branded cement mixer...
RAC presents summer drive-ins for movie fans
RAC is embarking on a new marketing strategy to engage drivers at its own events, rather than just o...
Fake Bake unveils New Look range
Fake tanning brand Fake Bake is launching a high street range that will be sold exclusively in New L...
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