Very demure, very viral: Key brand and creator takeaways
A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of ch...
'Very demure, very mindful': TikTok's latest craze is marketing gold
The 'demure' trend has officially infiltrated the marketing playbook for brands such as Ssense, Mayb...
Fresh colours, new fonts: Inside Crunchyroll's rebrand
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy o...
Omnicom reports 5.2% organic growth in Q2
Omnicom's Q2 2024 earnings surpass estimates on the ad market strength. But while the group achieved...
Clean Creatives accuses five B Corp agencies of fossil fuel deals
Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Med...
Accenture Song, The Monkeys, Droga5 win Tourism Australia account
Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas sinc...
World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the...
Advertising and media help Omnicom beat Q1 growth expectations
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising...
Pepsi unveils new logo and identity; colours 120 markets in electric blue
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, ...
Stretching limits, sculpting success: Lululemon's rise from controversies to cult status
No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a ...