Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy....
'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'
The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising We...
Peer recommendations 'improve ad recall'
Consumers are more likely to recall a brand name and engage with an ad's message if it has been reco...