Dentsu finds growing belief among CMOs that AI can rival human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move peopl...
Virgin Active appoints We Are Pi for global brand transformation brief
Brand typically works with agencies on market-by-market basis....
Calvin Klein FKA twigs ad banned for objectifying women
The three ads were seen by complainants in April 2023....
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID....
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 20...
Bond Street Tube station becomes ‘Burberry Street’ and draws mixed reaction
Social media has reacted with delight and opprobrium....
Unilever's Keith Weed named WFA Global Marketer of the Year
Unilever chief marketing and communications officer Keith Weed has been named the World Federation o...
Only a third of digital marketers are confident their campaigns reach target audience
Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while alm...
John Lewis Christmas ads then and now: From boys to bears, hares and penguins
The John Lewis TV moment reigns supreme in signaling the festive season. Campaign revisits the work ...
Benetton campaign celebrates ethnic diversity in 'Face of the City' composite portraits
Campaign from 180 Amsterdam promotes the fashion brand's Carnival Collection...
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