MARKETING MIX: That was the week that was
15 years ago: French toiletries giant L’Oreal makes its first entry into the men’s frag...
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Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, cur...
MARKETING MIX: Where’s the beef in Club Med’s new strategy?
Mix was intrigued to discover, while rooting through a few old copies of Marketing, that Club Medit...
Advertising & Promotion: Delta expansion
Delta Airlines is extending its US brand-building TV campaign through Saatchi & Saatchi across Euro...
Butlin’s pounds 3.5m moves to WCRS
Butlin’s has handed WCRS its pounds 3.5m advertising account a week after parent company Rank...
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Apple Computer, which is to see final presentations for its pounds 15m pan-European account in two ...
ANALYSIS: Will tradition get the axe? - The British Tourist Authority is considering following British Airways and lowering the Union Jack in its marketing and design. Julian Lee finds out why
Gone are the days when the very mention of the word ’Britain’ conjured up images of Ver...
MARKETING MIX: A word to the wise ..
August is a busy month for Simon Sheard, sales and marketing director of Pontin’s. But he&rsq...
PROFILE: EASYRIDER - STELIOS HAJI-IOANNOU, FOUNDER, EASYJET
’Imitation is the sincerest form of flattery,’ laughs Stelios Haji-Ioannou, the 30-year...
EasyJet fuels growth
EasyJet is on the brink of signing a deal that would treble the size of its fleet....