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Aviva marketer Amanda Mackenzie (pic Colin Stout)

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the li...

Unilever: shifts focus from social media to word of mouth

Social brands: Unilever shifts focus from social media to word of mouth

Marketers are being urged to reappraise the value of fans and re-focus their social media activity o...

Top 10 Marketing moments of 2011

Review of the Year: Top 10 marketing moments of 2011

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncerta...

The Power 100 Next Generation

Nxt Gen 2011

From the growth of social media to integrated campaigns, the up-and-coming young talent in the indus...

Jemma Mackenzie, American Express

Power 100 Nxt Gen: Jemma Mackenzie, American Express

American Express has proved the worth of its graduate trainee scheme....

Power 100: 100 to 50

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and...

Catherine Salway: leaving Virgin Group

Virgin Group 'brand guru' Catherine Salway set to depart

Virgin Group's top marketer, Catherine Salway, is to leave the business, prompting a search for a ne...

O2: top spender on online advertising in 2010

Top 100 online advertisers: Brands rein in online display adspend

More than a third of the UK's top 100 online advertisers reduced their online display adspend last y...

The Year Ahead

We asked some of marketing's leading thinkers for their predictions of what the next 12 months have ...

Gocompare.com: named "most irritating ad"

Gocompare campaign is 'most irritating ad'

Gocompare.com's operatic ads have been named as the most irritating in the UK for a second year runn...

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