Trading places: this week's people moves
AMV BBDO makes three new management appointments and former McDonald's and Pizza Express man Steve E...
Ford turns social to crowdsource mobile-vehicle innovations
Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas f...
Peugeot crowdsources creative to liven up positioning
Peugeot is turning to crowdsourcing in an effort to give its recently introduced 'Motion and Emotion...
TMW delivers Nissan after-care CRM drive
TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email to highlig...
Tesco extends brand into used car business
Tesco has moved into the used car market, rebranding Carsite.co.uk as Tescocars.com over the weekend...
Volkswagen readies email 'driving' campaign
Volkswagen is launching an email campaign later this week to promote its range of cars, using typogr...
Most viewers claim not to be swayed by product placement
New research from YouGov suggests product placement will not drive brand profile, while 70% of peopl...
Total relaunches loyalty programme
French petrol giant Total has relaunched its loyalty programme in response to rising oil prices, giv...
BMW backs 'born electric' car sub-brand
BMW has launched the BMW i, a sub-brand for its electric car range, with a new poster, digital and s...
Audi appoints Olden as interim marketing head
Audi has appointed former World Gold Council marketer Philip Olden as its interim marketing head whi...