‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign....
'We can’t see brands ever returning': agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023....
How have you dealt with imposter syndrome?
Imposter syndrome used to refer to women, but can today refer to anyone in a position of accomplishm...
'Business as usual': Twitter’s UK sales chief writes letter to adland
Twitter will share finalised new logo and branding in due course....
Twitter’s logo becomes an X-bird: do advertisers care?
Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, ...
Will agency groups continue to outperform tech companies?
Analysts and agency bosses explain why holding groups have had a better year than pure-play tech com...
WPP snaps up influencer marketing agency Goat
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts....
What does Elon Musk’s takeover of Twitter mean for advertisers?
Industry experts are urging brands to 'wait and see' as new Twitter owner Elon Musk overhauls the pl...
TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row
A senior executive has 'taken time off' after telling British colleagues he did not believe in mater...
Meta’s Nicola Mendelsohn promises change: ‘We’re not satisfied with where we are’
Mendelsohn has acceded to the role of ad chief at a tricky time for the owner of Facebook, as it fac...
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