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Samsung Paralympics campaign - Wheelchair Basketball players from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign

August 28, 2024, by Marianne Calnan

Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign....

Elon Musk headshot

'We can’t see brands ever returning': agency leaders on advertising with X

August 22, 2024, by Shauna Lewis

Brands including Disney, Apple and Comcast left the platform in November 2023....

Apple's poster for OOO shortfilm

Apple’s 10-minute ad follows 'underdogs' to Thailand to please client demands

July 19, 2024, by Lucy Shelley

Work casts Apple’s products as integral characters....

Sofia Hernandez, global head of brand marketing at TikTok, spoke at Cannes 2024.

TikTok ‘not interested’ in taking clients from agencies

June 25, 2024, by Beau Jackson

But agencies should think of the platform as entertainment rather than just social media, says TikTo...

Yale Cohen

X hires former Publicis Media exec as global brand safety lead

April 03, 2024, by Staff

The company announced two senior hires in its safety team on the back of significant advertisers hal...

Stock photo of someone holding a smartphone (©GettyImages)

There’s too much advertising on social media, six in ten respondents tell Hootsuite

March 13, 2024, by Natasha Bach

Hootsuite’s Social Media Consumer Report is based on a survey of more than 6,000 respondents between...

“Less social media. More Snapchat”

Snapchat shuns social media in new campaign

February 05, 2024, by Beau Jackson

'Less social media. More Snapchat' aims to differentiate the platform as a 'social media alternative...

Cybersmile ad still in which a woman accused of being a witch stands trial by mob

Joan London and Cybersmile conjure Salem witch trials to highlight online bullying

February 02, 2024, by Ben Bold

Campaign to run across all Pearl & Dean cinemas....

GettyImages social media apps on phone

From pokes to profit: how Facebook transformed social media marketing

January 30, 2024, by Ben Jeffries

The platform will mark 20 years this weekend....

Google Gemini logo

Google unveils its first AI-powered search ad features

January 24, 2024, by Joseph Arthur

Gemini’s first integration automatically generates relevant content for advertiser’s creative and pe...