Pernod Ricard extends limited editions strategy
Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the grou...
Pernod invests in 'social store' innovation
Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers v...
Brands snap up Channel 4 Paralympic ad packages
Brands aiming to capitalise on Olympic fever in the UK are buying up ad packages around Channel 4's ...
McDonald's a 'poor fit' for Olympics, claims survey
A quarter of consumers believe that Olympic sponsor McDonald's is a poor fit with the Games, raising...
Ben & Jerry's urges brands to follow 'values-led' approach
Ben & Jerry's co-founder Jerry Greenfield has criticised brand owners for focusing on profit above t...
Female marketers make their mark on Power 100
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the li...
Tapping into the potential of GenerationYNot
Older women rarely feature in advertising despite their phenomenal purchasing power. It's high time ...
Social brands: Unilever shifts focus from social media to word of mouth
Marketers are being urged to reappraise the value of fans and re-focus their social media activity o...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla marketi...
Review of the Year: Top 10 marketing mishaps in 2011
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess u...
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