Visa transactions boosted by World Cup
Visa transactions by international visitors in South Africa during the 2010 Fifa World Cup were up 7...
Adidas appoints Stella McCartney for Olympics
Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appoint...
Spar signs first athlete endorsement deal with Jenny Meadows
Spar UK has announced a three-year endorsement deal with British athlete, Jenny Meadows, to support ...
Buxton extends ECB cricket deal
The England and Wales Cricket Board (ECB) has extended its partnership with Buxton Natural Mineral W...
Panini to launch first Olympic sticker book for 2012 Games
Panini has become an official licensee of The London Organising Committee of the Olympic Games and P...
Chime Communications buys agency to bolster sports division
Chime Communications has acquired global sporting events consultancy Pmplegacy to beef up its sports...
Tottenham Hotspur agrees Premier League shirt deal with Autonomy
Tottenham Hotspur Football Club has agreed a shirt sponsorship deal, restricted to Premier League ga...
The Co-operative becomes title sponsor of O2 music exhibit
The Co-operative has signed up as the first title sponsor of the British Music Experience (BME) at T...
Aviva replaces Guinness as £20m Premiership Rugby sponsor
Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having agreed a £20m four-yea...
Coca-Cola to screen goal celebrations on Piccadilly sign
Coca-Cola is claiming a world first with an interactive World Cup campaign using its iconic Piccadil...