Advertising news and opinion from international thought leaders

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October 01, 2004, by Jules Grant,

LONDON - The Financial Times has teamed up with Motorola to provide the mobile company's users with ...

September 28, 2004, by Jules Grant,

LONDON - BT has signed a two-year marketing partnership with the seemingly unbeatable Arsenal Footba...

September 09, 2004, by Jules Grant,

LONDON - Mizz, IPC Media's teen magazine, has appointed data marketing and mobile messaging firm Bro...

September 08, 2004, by Jules Grant,

LONDON – Discovery Networks Europe has unveiled its largest sponsorship deal to date for its flagshi...

September 06, 2004, by Jules Grant,

LONDON – Maxim magazine has signed a licensing deal with Vodafone that will see it provide the mobil...

September 01, 2004, by Jules Grant,

LONDON - A poster campaign for a PlayStation2 game that featured a terrified man behind bars and cov...

August 20, 2004, by Jules Grant,

LONDON – Hewlett Packard has clinched an on-air and online deal with Viacom's music channels VH1 Cla...

August 20, 2004, by Jules Grant,

LONDON – Motorola has signed its first celebrity endorsement since the 90s in a global marketing dea...

August 13, 2004, by Jules Grant,

LONDON - Orange is linking up with Manchester City Football Club in a three-year deal that expands i...

August 12, 2004, by Jules Grant,

LONDON – Icstis has imposed a £75,000 fine on each of six overseas companies found guilty of sending...