Why brands shouldn't dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial t...
Navigating the rise of SSPs in CTV: A media buyer's guide
Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable ...
What ad tech can learn from Oracle sunsetting its ad business
Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close i...
What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, br...
Do trans people in adland get the workplace support they need?
Coming out as a trans person can be scary for individuals who seek to live as themselves. We speak t...
Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerabilit...
Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experienc...
Why Microsoft Advertising is doubling down on AI
Following a restructure, the tech giant is aggressive in its integration of advertising with AI thro...
Why OpenAI believes artificial general intelligence can align with humanity
OpenAI's CTO Mira Murati stresses that the platform is doing all it can to achieve artificial genera...
How Porsche zeroes in on smaller details to improve customer experience
As the owner of less than 15% of its dealerships, the German high-end automaker uses open text minin...