LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids ga...
Brands react to each other’s Super Bowl ads
While some brands bonded over their Super Bowl spots, others poked fun at one another....
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the p...
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy....
Color of Change uses AR to replace confederate monuments with civil rights activists
The campaign, which will run on Instagram, celebrates Black History Month....
Fans want brands to keep it light during the Super Bowl
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broad...
Updated: How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes....
Publicis Groupe retains Samsung U.S. media and digital business
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand....
Cointreau’s first Super Bowl ad shows support for local restaurants
The liqueur brand is launching the ad with the Independent Restaurant Coalition....
Pinterest introduces Story Pins on the homepage in influencer push
The platform is expanding on its Stories feature with a carousel on top of the home feed....
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