#Power100 2013: a definitive guide to the UK's most influential marketers
The most influential and inspiring marketers in the UK have been unveiled in Marketing's Power 100 l...
More than half of global population uses mobile internet once a week
More than half of the global population is now accessing mobile internet once a week, with 35% using...
'Safety is the new middle class luxury', says Future Foundation
The growing "middleclassification" of the world is making societies increasingly risk-averse, and is...
Getting personal: how much further can the trend go?
Brands are adapting to give consumers a more individual experience of their products, but how much f...
The rise of discreet luxury and a new consumer elite
As the global recession continues to influence spending habits and social trends, we are witnessing ...
Understanding collaborative consumption
Marketers need to understand consumers' growing acceptance of sustainable and shared forms of produc...
Understanding the limitations of ad targeting
Ad exchanges and programmatic buying can improve ad targeting, but there's danger, too, writes Jane ...
Heineken drops men in remote locations to push them to limits
The latest stage of Heineken's global 'Legends' campaign tests various men's characters by 'dropping...
Sector Insight (interactive): sugar confectionery and gum
Escalating raw-material costs have driven price hikes and an increase in value sales....
Sector Insight (interactive): fruit juice, juice drinks & smoothies
Volume sales are down, but rising prices mean the sector's value has increased....
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