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IPG Mediabrands sweeps up Dyson global media planning and buying

Account, worth £450m, will transfer from Mindshare in Q1 2022....

Beats hires Chris Thorne as global CMO

Former EA marketer fills vacancy left by Jason White....

Havas Blockchain launches with ICO client Talao

Havas has created a comms-led offering to attract clients in the emerging blockchain and cryptocurre...

National Geographic CMO Jill Cress in conversation with The Economist's Kenneth Cukier

Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Eco...

Google's Matt Brittin apologizes to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the probl...

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe....

Twitter cries foul over BuzzFeed harassment article

Twitter has claimed that a BuzzFeed article titled "Inside Twitter's 10-Year Failure To Stop Harassm...

Coca-Cola buys first emoji on Twitter with #shareacoke drive

Its clinking bottles comprise the first-ever emojis purchased on Twitter...

Burberry raises marketing investment with Apple Music channel

The fashion brand has been showcasing British musicians since 2010...

NY Fashion Week showcases work of girl coders

Powered by Google and designed by Zac Posen, the LED dress features animations created by the teenag...

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