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Digital to account for half of U.S. ad sales this year for first time

September 20, 2018, by Lindsay Stein

U.S. ad revenue has also hit an all-time high, according to Magna's new forecast....

Big tech and media activations eclipse startups at SXSW this year

March 16, 2017, by Ilyse Liffreing

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees....

Robinson...“Strong brands are never the hero of the story. What strong brands do is facilitate good stories for people”

Who cares what your story is...

April 28, 2016, by Sophie Robinson, Metro

Don't get too caught up writing your own narrative when you should be helping people create theirs. ...

Davies...“Successful storytelling is about providing a glue that resonates with people and bonds them together”

We're all still cavemen at heart

April 28, 2016, by Matt Davies, MEC Wavemaker

While the way we tell stories has changed, the reason for doing so - to bring people together - is n...

The Art of Storytelling

April 28, 2016, by Stephen Graves

We have gathered some of the best brains in the business to share their thoughts on the art of story...

How brands can live happily ever after

April 28, 2016, by Stephen Graves

Industry figures from different ends of the marketing spectrum came together to discuss how advertis...

Target goes all out on YouTube for Halloween

October 26, 2015, by Lindsay Stein

Its first video, called "The House on Hallow Hill," has been viewed more than 305,000 times in five ...

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