Aston Martin appoints WPP to global marketing account
Next year, WPP will develop a "full suite of marketing activities" for Aston Martin and its luxury s...
Aston Martin appoints WPP to global marketing account
Aston Martin Lagonda has appointed WPP to handle its global integrated marketing account....
Vauxhall first to target campaign on 4oD
Vauxhall, the car marque, has signed up to be the first brand to use Channel 4's targeted ad digital...
Nissan uses Facebook data to personalise test drive
Nissan has launched a digital campaign to promote the release of its Note car, in the form of a virt...
Vodafone ends McLaren F1 sponsorship in favour of owned marketing platform
Vodafone is to end its sponsorship of the McLaren Formula 1 team at the end of this season and devel...
VW to extend One Thing campaign with Absolute Radio
Volkswagen has signed a six-figure commercial deal with Absolute Radio and will give away a luxury t...
Škoda to sponsor Simon Bates on Smooth
Škoda, the car marque, has signed a significant six-figure deal to sponsor Simon Bates' breakfast sh...
C4 Paralympic ad slots attract big advertisers
Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood to have bought ...
Jaguar to air Homeland-themed ad
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of 'Home...
Global's Classic FM in £1m deal with Nissan
Nissan has signed a £1m partnership with Global Radio to sponsor John Suchet's morning show on Class...