Two-thirds of FTSE 100 companies guilty of ‘greenhushing,’ report suggests
Two in three FTSE 100 companies (63 per cent) are quietly disclosing their ESG progress but not acti...
Engagement grew on X despite controversy, research finds
Peak engagement on X (formerly Twitter) increased last year, despite some brands choosing to limit t...
Clean creatives hands out awards to agencies partnered with fossil fuel clients
Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners — deeming them ‘the awa...
Consumers dislike brands using AI images of people, report finds
People feel less favorably towards brands that use AI-generated visuals depicting humans or products...
Richard Edelman on Israel-Hamas war: brands should ‘stay out of politics’
Agency boss Richard Edelman has warned clients against making political statements, saying their ‘br...
Is it OK to let agencies pitch ‘as a courtesy’? Industry debates
A LinkedIn post has sparked debate over whether businesses looking for a new comms partner should al...
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new st...