Sponsors face Euro 2012 fatigue
England football sponsors are facing an uphill struggle to engage with consumers, with fans having u...
Mr & Mrs Smith adds hotel sub-brands
Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group trave...
'Flawsome' brands will win battle for consumers' hearts
Consumer expectations that companies should behave in a human way are growing. So brands would do we...
![James Eadie: 'I have had mixed success in applying for [London 2012] tickets through the ballot.'](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/F62671BF-EF5F-3374-B3FEE66C367171B5.gif)
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla marketi...
Review of the Year: Top 10 marketing mishaps in 2011
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess u...
Power 100: 100 to 50
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and...
Virgin Group 'brand guru' Catherine Salway set to depart
Virgin Group's top marketer, Catherine Salway, is to leave the business, prompting a search for a ne...
Vouchers and gift cards: All in the experience
Lavish corporate holidays and wild company parties may be a thing of the past, but experience vouche...
The Year Ahead
We asked some of marketing's leading thinkers for their predictions of what the next 12 months have ...
Behind the Rebrand: Virgin Atlantic
Rebranding an aircraft fleet is far more than the typical paint job....