Dentsu finds growing belief among CMOs that AI can rival human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move peopl...
Retail media adspend predicted to hit over $150bn in 2024
On track to outpace 2023's 13% growth, retail media is enjoying significant investment from advertis...
Virgin Active appoints We Are Pi for global brand transformation brief
Brand typically works with agencies on market-by-market basis....
US new-biz spotlight: Creative activity more than doubles but media slows
FMCG is the driving force for growth....
Farewell and take it easy, Tiger
A poem about the end of Tiger Woods' relationship with Nike....
Jeremy Allen White Calvin Klein ad sparks complaints over objectification
Follows ad featuring FKA twigs being banned for objectifying women....
US new-biz spotlight: US secures lion’s share of major global media reviews
Interpublic scores biggest creative pitches....
Calvin Klein FKA twigs ad banned for objectifying women
The three ads were seen by complainants in April 2023....
St Luke’s raises entry-level wage by 17%
The indie agency has upped its starting salary to £30,000 following a similar move by Pablo....
Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
Meanwhile, Ikea dominates creative....
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