PeerIndex to offer 'authentic word-of-mouth at scale'
Social influence company PeerIndex is launching a new service designed to drive word of mouth market...
Inside story: Sarah Storey Paralympic cyclist
As Sarah Storey wins her third gold in the C5 Time Trial Road Cycling Event, Nicola Clark goes behin...
The trouble with John Lewis
Consumers think nothing of sacrificing decades of loyalty if brands don't keep up with technology, m...
EBay partners with British Fashion Council
EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion ...
The Influencers: eBay's Olivier Ropars on the future of mcommerce
Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior direc...
What brands should know about the Alfa-Maintenance Woman
The rise of 'Alpha-Maintenance Woman', who is prepared to stop at nothing in her quest for perfectio...
Freya teams with England Netball for new campaign
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow t...
Burberry boosts digital approach with interactive campaign
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection o...
Nike marketing boss attacks 'institutionally analogue' businesses
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA...
Nike marketing boss attacks 'old' approach to social-media
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new me...
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