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Amid the flood of agency mergers, Ogilvy One is a raft

As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach mor...

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The & Partnership and MSix & Partners merge to form full-service shop

Agency says bringing media and advertising together will allow it to leverage AI better....

Maisie McCabe

Brands will benefit if X and Netflix turn their ad sales around

Elon Musk and the streaming giant underestimated the complexity of ad sales but their platforms coul...

Photo of Maisie McCabe

Will Adam & Eve/DDB's 'attack' on New York emulate Wham! or Take That?

DDB is hoping one of the UK's most celebrated creatives' oversight will help history repeat itself....

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School Reports 2023: Publicis and WPP top holding companies tables

While holding companies ranked by media agency billings demonstrated little movement compared with l...

Shelley Smoler and Felix Richter on stage at the Campaign Big Awards

Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose

The Campaign Big Awards chairs reflected on the "saturation" of purpose-led-work in their address at...

Polaroids of Dan Hill, Ryan Fisher, Ana Balarin and Hermeti Balarin on colourful background

Ana and Hermeti Balarin to move to Wieden & Kennedy London

Married duo previously worked at Mother London as executive creative directors and partners....

BBH hires Alex Grieve as global chief creative officer

Chief creative officer at Abbott Mead Vickers BBDO worked at Bartle Bogle Hegarty for 14 years at th...

Campaign loves... Halloween

From super creeps to zombies......

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