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Guinness TV ad to call millennium last orders

Guinness will be the last brand to advertise on ITV this millennium and Bell’s Whisky the fir...

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Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of Janua...

DIRECT: Briefs

The German direct mail market is more efficient and effective for clients than the UK’s. Rese...

Unilever’s brand cull sees media strategy review

Unilever’s decision to cull certain brands and focus its resources on an ’A-list’...

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Benetton Formula 1 has strengthened its marketing team with the appointment of Brian Sims as commer...

MEDIA: Cadbury bars in link to NatMags special offer

Confectionery giant Cadbury has teamed up with the National Magazine Company in a ground-breaking j...

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Graham Hinton has been axed as chairman of Bates UK, ending weeks of speculation about his future a...

Danone pounds 15m media job goes to Carat

Groupe Danone, the French-owned food and drinks giant, is understood to have retained Carat to hand...

Channel 5 and Hooch sign film deal

Channel 5 and Bass have struck the first deal of its kind for UK television, in which the advertise...

MEDIA: Briefs

The Independent Television Commission has appointed PA Consulting Group, the management systems and...

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