Apple retains crown as world's most valuable brand as Facebook value sinks
Apple has beaten Google to the top, with Amazon in third place....
Daimler appoints Publicis for global Mercedes-Benz brief
Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz,...
Marketer Paul Willcox rejoins Nissan as chairman after three-month stint with VW
Nissan former UK and Europe top marketer Paul Willcox is to rejoin the company in the role of chairm...
Peugeot seeks brand desirability with international ad campaign
Peugeot is seeking to move its brand "upmarket" with an international brand campaign focusing on the...
GM axes Chevrolet brand in Europe to focus on 'respected' Opel and Vauxhall
General Motors (GM) has revealed it is to axe its Chevrolet brand in Europe, despite significant eff...
Why Nissan wants to become more attractive to the 'empowered female'
Nissan's global marketing chief Andy Palmer said the rise of the "empowered female" is the biggest c...
Why Land Rover is boosting its investment in experience marketing
Experience marketing is becoming an increasing focus for car-maker Land Rover, according to its glob...
Honda shows us 'an impossible made possible'
Things are not all they seem in Honda's latest TV ad, as the viewer is shown a range of illusions fe...
Six things brands should know about experience marketing
Leaders in experience marketing gathered yesterday (17 October) at the "Profiting from Experiences" ...
Porsche celebrates 50 years of 911 with the roar of engines
Porsche is marking 50 years of its famous 911 model by performing a rendition of "Happy Birthday" us...