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Robinson...“Strong brands are never the hero of the story. What strong brands do is facilitate good stories for people”

Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. ...

Davies...“Successful storytelling is about providing a glue that resonates with people and bonds them together”

We're all still cavemen at heart

While the way we tell stories has changed, the reason for doing so - to bring people together - is n...

The Art of Storytelling

We have gathered some of the best brains in the business to share their thoughts on the art of story...

How brands can live happily ever after

Industry figures from different ends of the marketing spectrum came together to discuss how advertis...