Power 100 Next Generation: Anna Maguire, senior digital marketing manager, EE
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the ...
Power 100 Next Generation: Sophie Lavender, senior manager, brand advertising, Virgin Media
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the ...
Power 100 Next Generation: Caroline Dundas, take-to-market manager, communication innovation, O2 UK
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the ...
Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the ...
Branded content: beyond the app
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' d...
Brand of the Year 2010
Department store John Lewis has won The Marketing Society's Brand of the Year....
ANALYSIS: Power brands lever partnerships
Utilities Can the demise of TXU Energi be put down to the absence of savvy promotional link-ups?...
BRANDING: Powergen to teach brand values to staff
Powergen is talking to branding agencies about how to encourage its staff to 'live the brand'....
BRANDING: Sellafield revamps exhibition with banc
British Nuclear Fuels Limited (BNFL) will this week unveil the branding and identity for its controv...
Powergen takes on Rainey Kelly for £10m ad job
Powergen has hired Rainey Kelly Campbell Roalfe/Y%26R to handle its above-the-line account, worth ov...
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