Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponso...
Wanted: Authentic brand ambassadors (not celebs) for brand films
Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they...
Slate of films for Brand Film Festival New York announced
PRWeek and Campaign have picked the lineup of films that will be screened at the May 4 festival in N...
Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies
In his first interview, the chief marketing and customer officer gets tough on digital visibility an...
Wieden+Kennedy parts ways with Verizon
After two years on the telecom's roster, W+K has split from the company, leaving McCann in sole poss...
Leo Burnett's Judy John talks brand films
The brains behind P&G's Always #LikeAGirl campaign and Brand Film Festival jury chair Judy John on c...
6 things you didn't know about the Caples Awards
One of the first shows to celebrate data and creativity is now accepting entries for 2017....