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A cost-cutting initiative led by Granada UK Broadcasting’s managing director Stewart Butterfi...
Pru chief quits as role is split
Prudential, the UK’s largest life assurance and pensions company, has become the latest major...
NatWest loyalty card launch to beat off rivals
NatWest is to launch its own version of a supermarket loyalty scheme later this year in a bid to be...
AGENDA: Will NatWest data pay out? - NatWest is testing a supermarket-style loyalty scheme for its credit card holders which will allow it to track spending habits. Patrick Barrett reports
The fight between the major credit card brands will get even tougher this year with the launch by N...
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British Digital Broadcasting has appointed Marc Sands as director of brand marketing. He is current...
MARKETING MIX: A word to the wise
Before becoming the first commercial and marketing director for Goldfish, the UK’s fastest-gr...
Relief as Brown keeps taxes low
The majority of marketers were left pleasantly surprised by Tuesday’s budget, breathing a sig...
PROFILE: Card player - PAUL PARMENTER, MARKETING DIRECTOR, BARCLAYCARD
Paul Parmenter, marketing director of Barclaycard has two problems on his mind. Both involve large ...
AGENDA: Mergers squeeze marketing - As another two insurance giants combine operations to cut costs, Patrick Barrett asks if merging is proving detrimental from a marketing standpoint?
The merger of Commercial Union and General Accident will create the UK’s second insurance meg...
Top trio axed in Royal reshuffle
Royal & SunAlliance has removed its top three marketing chiefs in a shake-up designed to reposition...
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