Jaguar Land Rover to launch Tech Fest
Jaguar Land Rover is launching its inaugural Tech Fest this month, which will stick to a theme of 'T...
In pictures: Hendrick's P.L.A.N.T experience
Hendrick's Gin toured its P.L.A.N.T activation across UK festivals this summer, inviting guests to t...
Disney and John Lewis to host Star Wars-themed bar
John Lewis is hosting a replica of the Star Wars Cantina bar as part of the retailer's 'Force Friday...
Warner Bros gives cinema-goers a fright to promote It
Warner Bros is creating horror screenings where Pennywise the Clown from It will terrorise them duri...
Game and Multiplay to run BlockFest
Game Digital Plc's events company Multiplay has secured a license to run BlockFest, a festival bring...
Marvel to create fan experiences at MCM London Comic Con
Marvel is set to host a range of fan experiences at MCM London Comic Con, which runs from 27-29 Octo...
Jack Daniel's to launch Tennessee-inspired pop-up
Whiskey brand Jack Daniel's is hosting a Tennessee-inspired pop-up next month, creating a southern A...
Ford creates stunt driving experience
Ford is giving consumers the chance to appear in their own movie trailer as a stunt driver....
Event Essay: How AB InBev brought experiential home
Anheuser-Busch InBev, the global brewer behind Stella, Corona and Bud Light, worked with agency MGN ...
Barclaycard trials self-service ice cream van
Barclaycard is piloting a self-service ice cream van, which allows customers to serve and pay for th...
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