Government ups investment in 'GREAT' campaign by 50%
The Government is to increase investment in its 'GREAT' overseas marketing campaign over the next th...
Turkish Airlines plots selfie sensation with #kobevsmessi ad
Argentine football sensation Lionel Messi and basketball legend Kobe Bryant last competed over the q...
Waldorf Astoria creates interactive 'novel' starring Bond girl Olga Kurylenko
Hotel group Waldorf Astoria has looked to take the art of brand storytelling to new lengths with an ...
Virgin America singing safety with #VXsafetydance video
No one listens to the safely announcements on planes any more, right? Well, Virgin America is attemp...
Ryanair #TellMOL campaign asks for customer service ideas
Ryanair has rolled out a social-media campaign that asks consumers for ideas about how it can improv...
Thomas Cook signals 'high tech' strategy with brand overhaul
Thomas Cook has revealed a new brand identity and strapline, as the company seeks to reinforce its "...
'Dumb Ways to Die': the story behind a global marketing phenomenon
Marketing spoke to Chloe Alsop, marketing manager at Metro Trains in Melbourne, Australia, about the...
Airbnb co-founder Joe Gebbia on how brands can bring people together
Joe Gebbia, one of the co-founders of accommodation marketplace Airbnb.com, talks to Marketing about...
EasyJet's Peter Duffy on rebooting the airline
The easyJet marketing director tells Alex Brownsell how he revitalised a brand that was not realisin...
Virgin Atlantic marketer Simon Lloyd departs in restructure
Virgin Atlantic marketing director Simon Lloyd has left the airline after less than a year, with mar...
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