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National Geographic CMO Jill Cress in conversation with The Economist's Kenneth Cukier

Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Eco...

Breakfast briefing: Snoop Dogg to host Adidas sports show, VW to start recall process in New Year

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads a...

Pepsi is selling Pepsi Perfect, as conceived in 1989.

AT&T, Ford and Nike look forward to 'Back to the Future Day'

On Oct. 21, the 1980s series' future catches up with the present, and companies featured in the film...

Mercedes-Benz F 015: the concept self-driving car.

CES 2015 features self-driving cars and the Internet of things

Brand marketing and engagement will loom large at this week's monster electronics show....

Burberry: fashion brand to review its global media account

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

Missed any key industry developments last week? Catch up in one minute with our recap of the most re...

Lindsay Pattison: Maxus global chief strategy officer

Trading places: this week's people moves

E.ON marketing director Jeremy Davies moves on while Maxus UK chief executive Lindsay Pattison moves...

Ken Forbes: joins Jaguar

Jaguar appoints marketing chief as Muckle departs

Ken Forbes is joining Jaguar as UK marketing director next week following Patricia Muckle's departur...

Simon Francis: exits Aegis Media

Trading places: this week's people moves

Aegis Media EMEA chief executive Simon Francis steps down while Volkswagen hands its global marketin...

Apple: global sales of its iPad tablet helped secure its most valuable brand status

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuab...

City AM: Lexus to sponsor newspaper's annual awards for two years

Lexus to sponsor City AM awards

City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual award...

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