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Q&A: Verizon's first CCO on building in-house creative, brand simplicity and agency collaboration

The telco giant's new creative marketing unit will be "a central hub for excellence" and "innovation...

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando....

The town of Tequila stars in Tres Agaves ads

October 31, 2016

BSSP gives brand's birthplace an 'interesting' profile...

P&G's Marc Pritchard challenges brands to 'invest in agencies'

Incoming ANA chairman reminds his members that clients get the advertising they deserve....

P&G's Marc Pritchard prefers advertising over content

The chief marketer of the world's largest packaged goods company tells ANA to focus on quality not q...

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