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A black and white portrait of Claire Hollands, who is smiling into the camera

It’s time for adland to make alt text a first thought, not an afterthought

July 29, 2024, by Claire Hollands

Alt text is often just an afterthought – if it is used in online ads, it tends towards mediocrity, w...

Josh Bullmore sits on a grey sofa, the word 'strategy' superimposed

Disability and the little question that gives you big impact

May 13, 2024, by Josh Bullmore

There's a question you can ask that could lead to the best conversation you have today, says the gov...

Xbox educational gaming

Xbox takes kids on virtual field trips by mixing work and play

April 04, 2024, by Lucy Shelley

The educational campaign was created by McCann London...

A billboard for the RNIB that stresses the importance of alt text for people with sight loss. It uses copy to describe a famous image, in this instance someone falling from a burning skyscraper

RNIB and MullenLowe use copy-led OOH to stress importance of alt text

March 15, 2024, by Ben Bold

Alternative text helps people with sight loss gain a mental impression of a visual....

Cybersmile ad still in which a woman accused of being a witch stands trial by mob

Joan London and Cybersmile conjure Salem witch trials to highlight online bullying

February 02, 2024, by Ben Bold

Campaign to run across all Pearl & Dean cinemas....

Screenshot of students working within WPP's Creative Tech Apprenticeship programme, pictured in front of an immersive digital scene

WPP calls for candidates to join its creative tech apprenticeship scheme

August 17, 2023, by Coral Cripps

Follows a pilot programme launched in November 2022....

A woman spits up oil

Influencer vomits dollops of oil in anti-greenwashing film

August 03, 2023, by Ben Bold

Film highlights how influencers are sometimes paid by oil companies to disseminate misinformation....

Working With Cancer’s ‘The Big C’ brief announced on-stage at Cannes Lions

Working With Cancer’s ‘Big C’ global creative contest opens for entries

July 10, 2023, by Ben Bold

Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace....

Mobile phone showing a augmented reality stature of Nelson Mandela

Snap uses AR to reveal black history in Trafalgar Square

February 11, 2022, by Fayola Douglas

The partnership with Black Cultural Archives wants to expose people to black history....

'Toilet, teeth, tits': McCartney's seventh annual breast cancer awareness campaign

'Toilet, teeth, tits': Stella McCartney ties up with Sex Education for breast cancer awareness drive

October 04, 2021, by Imogen Watson

Over three seasons, 'Sex Education' has mastered the art of using humour and dry wit to educate youn...