Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its backgrou...
YouTube expands partnership with Shopify to onboard more brands into its affiliate program
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creat...
DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
Adalytics report highlights the implications and challenges of using AI-driven brand safety technolo...
Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
With increased new member sign-ups in Q2 2024, the streaming service looks at scaling its ad busines...
Meta ‘disappointed’ to pause its AI plans in the EU
By not having access to users’ public data in the EU, Meta said that it would only be able to provid...
Reddit launches revamped conversation ads at Cannes 2024
By integrating ads seamlessly into the comment section of Reddit posts, advertisers will be able to ...
Mars launches pet-friendly digital hub with Tripadvisor
With this partnership, the two brands aim to create an online community for pet owners to find trave...
OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Redd...
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps,...
The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to dev...